The International Air Transport Association (IATA) announced that ‘Unlocking Value Creation by Putting the Customer First’ will be the theme of the 2022 World Passenger Symposium (WPS). The event will take place 1-3 November 2022 at the Gulf Hotel Bahrain in Manama, Bahrain with Gulf Air as the host airline.
“Like any business, airlines are most successful when they meet customer expectations. Global standards help to facilitate this. The challenge is ensuring the standards keep pace with technology-driven innovations and evolving customer demands around digital. Air travelers expect transparency wherever they shop for fares, and other airline products, customized offers; bag tracking and contactless processing at airports. I look forward to discussing how we are making these advancements and more happen at this year’s IATA World Passenger Symposium,” said Willie Walsh, IATA’s director general.
Captain Waleed AlAlawi, Gulf Air acting chief executive officer, will participate in a fireside chat on day one and deliver the opening speech in the accessibility track on day two. “Our customers are our top priority at Gulf Air. This conference provides a valuable opportunity for the aviation industry to discuss and debate initiatives and standards relating to putting the passenger first. We are very excited to be hosting the IATA World Passenger Symposium and look forward to welcoming the speakers and delegates to Bahrain,” said Captain AlAlawi.
This year’s WPS combines the former Digital, Data and Retailing Symposium, the Global Airport and Passenger Symposium and the Accessibility Symposium into a single event to reflect the importance and connectedness of all three elements to the customer experience.
In addition to plenary sessions, three knowledge tracks (Retail and Payment, Airport & Pax Experience and Accessibility) will address the end-to-end customer journey – encompassing everything from shopping and purchasing an air travel product to arriving at the destination. Each step in the travel process will be addressed from the customer and provider perspectives.
